CoAd Pay (PrimePay, LLC) website preview

CoAd Pay (PrimePay, LLC)

CoAd Pay is the payroll brand of PrimePay, LLC, dba CoAd Pay. Its official site offers payroll software and tax filing, payroll processing services, and a full-service PEO option.

Offered Services
  • Payroll processing
  • Payroll tax filing
  • Direct deposit
  • Benefits administration
  • Wage garnishments
  • HR services
  • Software integrations
  • Multistate payroll
  • Employee onboarding
  • PEO services
  • Tax forms w2 1099
  • Time and attendance
  • Workers comp
Service provided in following States
Nationwide

CoAd Pay (PrimePay, LLC)
www.coad.com

  • 101 Riverfront Blvd, Suite 300
    Bradenton, FL 34205
    [3]

Phone: +1 (877) 446-9729

More about services and supportPayroll service details
  • Garnishment administration is handled as part of payroll services. [1]
  • Multi-state payroll tax filing is available in the Pro plan; CoAd says its PEO handles taxes in all states where employees work. [2]
Businesses served
  • Payroll offering is marketed to small businesses, including employers hiring their first employee or managing hundreds. [2]
Software and integrations
  • Payroll plans include Mineral for HR compliance tools and resources. [2]
Pricing information
  • Base plan: $55 per month plus $5 per employee. [2]
  • Pro plan: $85 per month plus $6 per employee. [2]
Service coverage
  • The company says it supports businesses nationwide. [3]
Customer support
  • The Custom plan includes a dedicated account manager. [2]
  • The PEO option includes a named HR advisor or co-employer relationship and full payroll management. [2]
  • Payroll plans include a DIY option and an Expert Assist plan with access to an on-demand HR advisor. [2]
Company history

  1. 30 June 2025

    CoAdvantage and PrimePay complete merger

    CoAdvantage and PrimePay completed their strategic merger, combining a PEO business and a payroll and HR technology business. [4]

  2. 14 July 2026

    CoAd launches as the new brand uniting PrimePay and CoAdvantage

    CoAd announced its launch as the new brand identity following the merger of PrimePay and CoAdvantage. PrimePay payroll services continue under the CoAd Pay name. [5]

Information checked 13 October 2026.

Sources
  1. Company and service information
  2. Payroll service details
  3. Service coverage
  4. CoAdvantage Completes Merger with PrimePay
  5. CoAd Launches as New Brand Uniting CoAdvantage and PrimePay, Unbundling PEO Services for the First Time

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